The gallery gave me a better visual of the power typography used as an art form. The Futurists basically invented typography as a form of poetry and since it was around WWI, used it as a weapon. They went against a society that had a closed mind on what art was.
The lithography machines were expensive and sometimes black ink was limited so the shape of words came to look like shapes. The colorful ones represented emotions or people. They were really young, but far more intelligent and since not everyone was educated in literature, people didn't understand the form, or they simply couldn't read it.
I picked up a pamphlet of the gallery and scanned some photos. I don't dare cut the pamphlet but I think these would be beautifully displayed in my home. I found the smaller version of the photos here. You can read about the fascinating history of it here. I was debating whether or not I would throw the pamphlet away, but now I want to keep it, and read The Founding and Manifesto of Futurism.